Donnalynn Riley, Master Business Alchemist

The Revenue Hiding in Your
Client Retention Numbers

Enter six numbers · See what the gap is costing you

Your numbers

What it costs you to bring in a new customer
What a third-purchase customer is worth over time

Your retention curve

Second-purchase rate
—
% of customers who return
Third-purchase rate
—
% of returnees who cross the hinge
Drop-off at the hinge
—
Customers lost between visit 2 and 3

Enter your details to reveal your full revenue potential

Including the exact dollar amount at each stage of your retention curve

Reveal My Full Numbers

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Your potential curve

Here's what your numbers look like at full potential

What the gap is costing you

Estimated annual revenue potential
—
Across acquisition expense, additional revenue, and referral revenue not generated
Quarterly impact
—
What's leaking from your business every 90 days

Your numbers are telling you something

What if your client relationships were
working the way they should?

You just saw the cost of the gap. In a focused conversation, we'll identify exactly where your retention architecture is holding you back and what it would take to optimize it — so that number starts moving in the right direction.

Yes! I Want to Optimize Client Retention

Estimates based on a compounding potential model: 60% recovery at the second purchase, 97% conversion at the hinge, doubling beyond it
Research grounded in customer loyalty and repeat purchase behavior across retail, hospitality, and specialty service categories